Welcome Folks!

If you're curious about our start and what drives our mission, you’ve come to the right place.

We’re excited to share the Bonfolk story with you.

I’m Janna, the founder of Bonfolk. As a proud New Orleans native, I’m deeply connected to this city and it's culture. I take pride in creating original sock designs that are inspired by the Southern U.S. and other fun things our customers love.

After graduating from The Fashion Institute of Design & Merchandising Los Angeles, I found myself driving through Skid Row every morning on my way to work as a women's wear designer and I couldn’t help but notice the hundreds of people experiencing homelessness. Wondering how I could make a difference, it was then that I learned from community members that socks were the #1 requested, but least donated clothing item in shelters. That’s when the idea struck me – I could use my design skills to create socks that would meet this pressing need and bring the community together to make a positive impact.

In 2015, I made the bold decision to leave my full-time job and move back to my hometown with my husband Tim to start Bonfolk. It was important to me to build our brand's give-back mission on the foundation of this vibrant and unique city. From our NOLA headquarters, we're able to make a difference in communities across the country, one sock at a time.

Since our launch, we've partnered with nonprofits across the country to donate socks to those in need. We're proud to say that we've donated over 800,000 socks so far and counting.

Over the years we found ourselves getting more and more involved in the community then just donating our socks. So in 2023, we launched our own nonprofit, Bonfolk Giving Good 501(c)(3).

BGG distributes donation socks to other nonprofits in the USA, complies hygiene kits, hosts events, and is a part of many volunteer opportunities to further Bonfolk's positive impact. Since the start of Bonfolk, this has always been something I aspired to do, and now it's a beautiful reality!

We appreciate your support of our family owned small business as we continue to grow and make a difference.

Thank you for being part of the Bonfolk community!

BIG LOVE, Janna Hart Black

Visit Bonfolk Giving Good