Our Story

Welcome, folks! 

If you're curious about our mission and what drives us, you’ve come to the right place. We’re excited to share the Bonfolk story with you.

I’m Janna, the founder of Bonfolk. As a proud New Orleans native, I’m deeply connected to this city and its culture. I take pride in creating original sock designs that are inspired by the Southern U.S. and other fun things our customers love.

After graduating from The Fashion Institute of Design & Merchandising in Los Angeles, I found myself driving through Skid Row every morning on my way to work. I couldn’t help but notice the hundreds of people experiencing homelessness and wonder how I could make a difference. It was then that I learned from community members that socks were the #1 requested, but least donated clothing item in shelters. That’s when the idea struck me – I could use my design skills to create socks that would meet this pressing need and bring the community together to make a positive impact.

In 2015, I made the bold decision to leave my full-time job as a fashion designer in Los Angeles and move back to my hometown with my husband Tim to start Bonfolk. It was important to me to build our brand's give-back mission on the foundation of this vibrant and unique city. From our NOLA headquarters, we're able to make a difference in communities across the country, one sock at a time.

Since our launch, we've partnered with nonprofits across the country to donate socks to those in need. We're proud to say that we've donated over 700,000 socks so far and counting.

In 2023, we launched Bonfolk Giving Good, our nonprofit that distributes socks, hygiene kits and hosts community events to further Bonfolks positive impact.

We appreciate your support as we continue to grow and make a difference. Thank you for being part of the Bonfolk community!

Janna Hart Black

Visit Bonfolk Giving Good