At its core, Bonfolk is a community-centric, female-founded brand. We create socks and towels with unique designs—and for each one sold, we donate one to non-profits the USA.
My name is Janna, owner of Bonfolk. I’m a designer at heart and have a background in fashion design and styling. That means none of the small details are lost on me. Each Bonfolk design is original, inspired by the Southern U.S. and other fun things we know our customers love.
If you’re here, you probably want to learn more about Bonfolk, and I’m excited to go behind the scenes and share a bit of our story with you!
Bonfolk, By the Numbers7: Years we’ve been in business. I attended FIDM in Los Angeles and after graduation, I lived in Downtown L.A. I would drive through Skid Row every morning on my way to work, passing hundreds of homeless people and wondering how I could help. It was around that time I learned from community members that socks were the #1 requested, but least donated, items at shelters.
In 2015, on a trip home to New Orleans, I realized that I could use my design skills to create a brand that would bring the community together and help mitigate the lack of socks in shelters. I promptly quit my job in L.A., and my husband Tim and I moved to New Orleans to officially launch the company.
8: Generations of New Orleanians in my family. I love my hometown fiercely, and I knew without a doubt that this is where I wanted to start our give back mission and build our headquarters.
500,000: Number of socks we’ve donated so far! Each month, we partner with a different non-profits.
1: Babies on staff. In 2019, Tim and I welcomed baby Eloise to our family, the youngest Bonfolk employee to date! I’d always wanted to be a strong businesswoman and now that I’m raising a daughter, that feels even more important. I’m also happy to report that inspired by Eloise, Bonfolk now sells and donates 3 sizes of socks for children, in addition to our full adult line.
We appreciate your support as we continue to expand and look forward to growing with you!