At its core, Bonfolk is a community-centric, female-founded brand. We create socks and towels with notably whimsical, unique designs—and for each one sold, we donate one to shelters across the USA.
I’m a designer at heart and have a background in fashion design and styling, and that means none of the small details are lost on me. Each Bonfolk design is wholly original, inspired by the Southern U.S. and other fun things we know our customers love.
If you’re here, you probably want to learn more about Bonfolk, and I’m excited to go behind the scenes and share a bit of our story with you!
Bonfolk, By the Numbers5: Years we’ve been in business. I attended FIDM in Los Angeles and after graduation, I lived in Downtown L.A. I would drive through Skid Row every morning on my way to work, passing hundreds of homeless people and wondering how I could help. It was around that time I learned from community members that socks were the #1 requested, but least donated, items at shelters.
In 2015, on a trip home to New Orleans, I realized that I could use my design skills to create a brand that would bring the community together and help mitigate the lack of socks in shelters. I promptly quit my job in L.A., and my husband Tim and I moved to New Orleans to officially launch the company.
8: Generations of New Orleanians in my family. I love my hometown fiercely, and I knew without a doubt that this is where I wanted to give back and build our headquarters.
400,000: Number of socks we’ve donated so far! Each month, we partner with a different cause. Every time we drop off another batch of donation socks and see the impact we’re having—however small—on someone’s day, I know that every ounce of hard work has been more than worth it.
1: Babies on staff. In 2019, Tim and I welcomed baby Eloise to our family, the youngest Bonfolk employee to date! I’d always wanted to be a strong businesswoman and now that I’m raising a daughter, that feels even more important. I’m also happy to report that because of Eloise, Bonfolk now sells and donates 3 sizes of socks for children, in addition to our full adult line.
I’ve had more fun than I thought was possible over the last five years. I love drawing up new designs, picking out the colors and being able to run a mission-driven business.
Bonfolk is entirely bootstrapped, and Tim and I are thankful every day for the opportunity to do what we love and give back to the local community. We appreciate your support as we continue to expand and look forward to growing with you!